British Retailer Sainsbury's: On the Road to Recovery |
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Abstract:
In 2003, Asda ousted Sainsbury's from the No.2 position. Justin King was brought in as the CEO in 2004 to help the company recover from the losses and resurrect the business. The case discusses the various strategies and decisions taken by Justin King, detailing his plan 'Making Sainsbury's Great Again'. It also highlights the three-year recovery targets that he set for the company and how he went about achieving them. The case concludes with the details of 'Recovery to growth plan' that Justin King had proposed to steer Sainsbury's ahead and some challenges that the company was facing in the market. Issues:
Contents:Keywords:Turnaround, Business transformation, Brand communication, Supply chain, Store operations, Making Sainsbury's great again, Recovery to growth plan, UK grocery market, Sainsbury's, Justin King, Retail, Tesco, Clubcard, Asda British Retailer Sainsbury's: On the Road to Recovery - Next Page>>
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